"Treat It Like A War"
"You're hearing that slogan a lot these days — 'treat it like a war.' That is to say, instead of asking if carbon reduction and capture can be made more profitable than business-as-usual, treat them as something important that we need to do, for our own sake and the sake of future generations, whether it's profitable or not. Nobody ever did a cost-benefit analysis of Gettysburg or D-Day. When FDR said 'Hey, Ford, Chrysler, GM, let's start building tanks and planes,' you never heard anybody blather about 'distorting the market' or 'the government picking winners and losers.'
"At the same time, what we know is that, even in war and even in the military, that sort of thinking can lead to some very bad decisions. A general says 'I don't care how many lives it costs, I want that hill' and you get the Battle of Fredericksburg. People in procurement say 'Hang the expense, we want this' and before you know it you're spending hundreds of dollars on a scre